Research

India’s digital consumer economy is undergoing a rapid transformation, powered by the convergence of e-commerce, quick commerce (Q-commerce), and social commerce.

Search is no longer static. It is generative as well as multi-modal. Google is not just indexing pages; it is evaluating experience, context and intent. This shift has changed how content is discovered, ranked and trusted.

FTA’s study of 1,200 AI answers reveals how location, language and platform change which brands get recommended and how consistently they lead.

The big AI agents got into India's ecommerce sites far more often than a generic bot did, and completed 80% of simple shopping tasks. What stopped them was rarely a firewall.

A comprehensive overview of the latest developments and trends shaping the B2B tech landscape in India today.

Explore FTA Global’s healthcare SEO findings on local search, patient discovery, diagnostics and AI visibility, with priorities for healthcare brands in India.

The FTA Healthcare Industry Insights report investigates these search patterns across diagnostics, hospitals, digital care platforms, and pharmacies.