Support for NGOs every month

When people search for help, make sure your cause is what they find.

A CSR initiative by FTA Global, FTA Impact builds and runs the advertising engine for selected NGOs over six months, combining our team’s expertise with ₹50,000 in media support for each NGO every month. Free of charge. FTA Global allocates 5% of its annual profits to FTA Impact.
Apply for FTA Impact
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See how it works
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₹9.5L
in free Google Search ads, per NGO, every month
₹1CR+
of advertising value a year, that you never pay for
06
causes we support, each with a dedicated NGO
02
new NGOs welcomed into the program each month

Partnered with NGOs Creating Real Impact

AGRO RANGERS
Blue Cross Society of Pune (BCS)
What every NGO receives

A complete advertising engine, built and run for you.

One team, working remotely, for six months. Here is everything we set up and run on your behalf.

We get you the Google grant

We invest in your momentum

FTA Impact puts its own support behind selected nonprofit partners, contributing our team’s time and expertise along with ₹50,000 in media support every month for six months, to help your cause build visibility, reach and response.

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We build your donation page

We build your donation page

A conversion-focused donation page designed to turn ad clicks into completed gifts, built and hosted for you.

We run your campaigns

We run your campaigns

From week one, we run paid campaigns using FTA Impact’s own media support, helping your cause reach more potential donors while we continuously improve performance.

We set up your tracking

We set up your tracking

Full conversion and donor-source tracking wired in from day one, so every rupee raised is traceable back to the campaign that earned it.

We train your team

We train your team

Your team learns to run and optimize the campaigns directly, so you are never dependent on an agency.

Six months, then it is yours

Six months, then it is yours

After six months of us running everything, the entire engine, grant, page, campaigns, and tracking, transfers fully into your hands.

How the program runs

Six Months of Hands-on Support

Through FTA Impact, we support selected NGOs for six months, providing ₹3 lakhs in total media support to each NGO, spread across the six-month period.Alongside the media investment, our team works closely with each NGO to strengthen its digital presence, reach more people, and build the skills needed to sustain the progress independently.
STEP
You apply
Tell us about your work through the form below. If your cause has an open seat this month, we get in touch.
STEP
We build and run it
We build your page and run Meta or Google ads from our funds right away. Everything is managed remotely for up to six months.
STEP
We hand it over
We train your team and pass you a working advertising engine. Your seat then opens for the next relevant NGO.
Seat 1
Seat 2
Seat 3
Seat 4
Seat 5
Seat 6
Children
Elderly
care
Cattle
care
Stray
animals
Autism & special needs
Women
welfare
Seat 1
Seat 2
Seat 3
Children
Elderly
care
Cattle
care
Seat 4
Seat 5
Seat 6
Stray
animals
Autism & special needs
Women's
welfare
The NGOs we support

Built for the ones that deserve to be seen.

FTA Impact is not for the large, well-funded charities that already have agencies. We support small and mid-sized NGOs doing meaningful work on the ground. These organisations have never had the agency support or tools they need to help people find them online.
If your cause is genuine and your books are clean, the size of your organization is not what matters to us. What matters is that more people finding you would change lives.
A good FTA Impact partner usually is:
  • A registered Society, Trust, or Section 8 Company with valid 12A and 80G.
  • Doing hands-on work in one of our six causes.
  • Running a real website on its own domain.
  • Ready to name one person who will learn to run the engine after us.
  • Honest about its story, with donations that go straight to the NGO.

Children

Shelters, schools, nutrition, and child-protection groups giving kids a safer start in life.

Elderly care

Homes and outreach programs that keep older people cared for, company kept, and never forgotten.

Cattle care

Gaushalas and rescue groups that protect, feed, and rehabilitate cattle in need.

Stray animal care

Shelters and feeders who treat, sterilize,
and rehome the street animals no one else stops for.

Autism & special needs

Centers and family-support groups for children and adults living with special needs.

Women's welfare

Shelters, skilling, and safety programs that help women stand on their own feet.

Who can apply

  • Registered as a Society, Public Charitable Trust, or Section 8 Company in India.
  • Valid 12A and 80G registration.
  • A website you own, on your own domain, running securely.
  • A cause that fits one of our six areas.
  • Someone who can learn to run the engine after handover.

A note on eligibility: Certain advertising and nonprofit support programs have additional eligibility requirements.If your organisation receives foreign donations, valid FCRA registration may also be required depending on how campaigns are structured. If you do not have FCRA registration, we can keep relevant campaigns focused on donors within India.

₹0

What it costs you

Nothing. FTA Impact is our contribution. We fund the paid advertising ourselves and give our team's time for free. Your only job is to keep doing the work you already do, while more people finally find you.

Apply for FTA Impact

Tell us who you serve.

Answer a few questions. If your cause has an open seat this month, we will reach out. Every field marked * is required.

The Google grant program excludes these organization types, so we are unable to support you through FTA Impact.

Continue

Important Note

Eligible nonprofits may qualify for up to USD 10,000 per month in Google Search advertising through Google Ad Grants.

Through FTA Impact, we can support you with eligibility checks, application, setup and activation.
Approval is not guaranteed. Final eligibility and grant approval are decided independently by Google.
While the application and eligibility process is underway, FTA Impact may also support selected nonprofit partners with its own Google or Meta advertising investment for up to six months, so campaigns can begin without waiting for the grant decision.
Back
Continue

Important Note

Eligible nonprofits may qualify for up to USD 10,000 per month in Google Search advertising through Google Ad Grants.

Through FTA Impact, we can support you with eligibility checks, application, setup and activation.
Approval is not guaranteed. Final eligibility and grant approval are decided independently by Google.
While the application and eligibility process is underway, FTA Impact may also support selected nonprofit partners with its own Google or Meta advertising investment for up to six months, so campaigns can begin without waiting for the grant decision.

Name and role. This is the person who keeps it going once we hand over.

Back
Continue

Important Note

Eligible nonprofits may qualify for up to USD 10,000 per month in Google Search advertising through Google Ad Grants.

Through FTA Impact, we can support you with eligibility checks, application, setup and activation.
Approval is not guaranteed. Final eligibility and grant approval are decided independently by Google.
While the application and eligibility process is underway, FTA Impact may also support selected nonprofit partners with its own Google or Meta advertising investment for up to six months, so campaigns can begin without waiting for the grant decision.
Back

Important Note

Eligible nonprofits may qualify for up to USD 10,000 per month in Google Search advertising through Google Ad Grants.

Through FTA Impact, we can support you with eligibility checks, application, setup and activation.
Approval is not guaranteed. Final eligibility and grant approval are decided independently by Google.
While the application and eligibility process is underway, FTA Impact may also support selected nonprofit partners with its own Google or Meta advertising investment for up to six months, so campaigns can begin without waiting for the grant decision.
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