Fast. Tactical. Accountable.
FTA is not a traditional agency. We are the Marketing OS for the AI Era - built to engineer visibility, demand, and outcomes for enterprises worldwide.
OUR STORY
Born from hunger, built for impact.
We are a Search Engineering™ company that helps brands become visible across search engines, AI assistants, and modern discovery systems where decisions happen before clicks.
Our integrated model combines Search Engineering for organic and AI visibility, Demand Labs for enterprise B2B growth, Performance Labs for B2C acquisition, FTA Prime for startup marketing, and Creative Labs for storytelling. At the core is a proprietary visibility platform (patent pending) built on ICP-based persona modelling that tracks how brands appear across AI environments.
With 80+ A-star professionals across Mumbai, Bengaluru, and Gurugram, we are mentored by an advisory board of SMEs across Retail, Ecommerce, BFSI, Life Sciences, Healthcare, Education, Aviation, and Technology, along with professors from GWU and IIMs.
FTA is built as a modern marketing company.
Doing > talking.
FTA is built as a modern marketing company.
Doing > talking.
Why FTA exists.
Marketing is siloed. SEO, Paid, & Creative don’t align.
Agencies love reports. Clients want results.
SaaS tools give dashboards. But brands need growth.
Leadership
Leadership Team
Senthil Kumar Hariram
Founder & MD
Yatin Bhasin
VP Sales
Tasneem C
VP Ops & Delivery (Enterprise)
Rohit Salian
VP Creative Labs
Arun Kumar
VP Product Engineering
Akash Patil
VP Systems and Process
Srijita Das Roy
Brand & Marketing
Imthiyaz Ahmed
Group Head- Performance Marketing
Rachita Sharma
VP Strategy (Demand Labs)
Venkatesh S
Sr. Director of ops & Delivery (Demand Labs)
Dilip Kumar B
Director of People & Culture
Dipikka M
Director of People & Culture
Yash Upadhayay
Head of Business (FTA Prime)
Gayathri C
Director of Business Development (FTA Prime)
Vaikharee Thengdi
Head of Operation
& Delivery (FTA Prime)
Haswini
Head of Finance
FTA exists to engineer outcomes through
Search Labs
Flagship discipline
Demand Labs
Hybrid ABM
Tech Labs
JARVIS Fire OS + 100 tools
.avif)
Performance Labs
Performance Labs
Creative Labs
Films, social, campaigns
FTA Gigs
Get work done fast.
Our Values
The DNA of FTA.
Global Vision
Global from Day One.
Launched in India.
Built to become the world’s first Marketing OS company.
FTA is an exceptional paid digital agency that truly operates as an extension of our team. Their approach is highly integrated and comprehensive, covering everything from strategic messaging and compelling copy to rigorous optimization. What sets them apart is their incredible attention to detail and responsiveness. They are deeply invested in our success and consistently go above and beyond to ensure our campaigns perform at their best. I would highly recommend FTA to anyone looking for a strong, reliable paid media partner.
Divya Handa
Senior Director, Marketing
,
Avalara
FTA Global has been more of a marketing partner than an agency for us at Inncircles. I’ve worked closely with their team across email marketing, ABM, Google Ads, content strategy, and importantly a lot of content testing and iteration. Their ABM and paid marketing efforts in particular helped us get much more focused about who we were targeting and how we were reaching them. I’d genuinely recommend FTA Global to teams looking for a marketing partner who will think with you, test with you, and optimize with you not just execute a brief.
Lasya Ganapathi
Product & Growth
,
Inncircles
FTA Global has been a valuable digital marketing partner to S-VYASA. Their expertise across SEO, performance marketing and social media, combined with their responsiveness and collaborative approach, made the engagement highly productive. We sincerely appreciate the team’s professionalism, commitment and consistent support throughout our association.
Rakesh Kumar
Head of Digital Media Dept
,
S-VYASA
FTA Global has been very helpful throughout the process; we've been working with FTA for 4 months now. FTA's expertise in SMM and SEO has been very useful to all our marketing efforts. From blog posts to site revamps, social media posts, and other items, FTA has handled all requirements and delivered on time, with quick resolutions to any issues. We appreciate the continued support and look forward to working with you.
Arjunn Shetty
Data Engineer
,
LDS Infotech Pvt Ltd
