FTA Global’s New Study Finds Indian Ecommerce Sites Are Not Fully Ready for AI Agents, With an Average Agent Readiness Score of 43/100

Date: 06th October 2026, 10:00 AM

Location: Mumbai

FTA Global has released its FTA Agent Readiness Study 2026, assessing how prepared 50 Indian ecommerce websites are for AI agents participating in product discovery, comparison and shopping journeys. The study found that AI agents successfully completed 80% of 450 shopping tasks, while the average Agent Readiness Score stood at 43 out of 100.

boAt, Flipkart, Mamaearth, Moglix and Truemeds emerged as the five highest-scoring websites, with scores ranging from 91 to 95. However, the findings revealed gaps in how ecommerce platforms present essential shopping information. Unclear policies and JavaScript-dependent content were among the key barriers, while only a small number of product pages included delivery and return information in structured data.

Commenting on the findings, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, said that ecommerce websites need to make information accessible, explicit and consistent for AI agents, rather than relying solely on experiences designed for human visitors.

The study assessed websites across four dimensions: Reach, Read, Understand and Act. It highlights the need for ecommerce businesses to strengthen technical accessibility, improve product data and make pricing, delivery and return policies easier for AI systems to interpret.

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